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尚坤塬-2018中国国际大学生时装周在京启幕
行业新闻 / 2018-10-29
凝心聚力再出发乘风破浪更远航

——尚坤塬•2018中国国际大学生时装周在京启幕

不知不觉中,栀子花开,仲夏蝉鸣的毕业季如期而至。作为学院派创意设计的记叙者和承载者,尚坤塬•2018中国国际大学生时装周于5月13至20日在751 D•PARK北京时尚设计广场盛大启幕。千余位后千禧一代毕业生于此演绎青春世相,重燃新生代设计热力。他们以创意为媒,治愈千篇一律的同质化设计,用天马行空的妙想奇思去绽染填满春末夏初的京城一隅。

迈入品牌元年 迎来累累硕果

白驹过隙,岁月如梭,五年的光阴转眼间匆匆而过。历经五年砥砺奋进,中国国际大学生时装周完成了从无到有,从零到一的品牌发展历程,已然成为继中国国际时装周之后,中国服装设计界的又一个亮丽舞台。在这个仲春时节,它正式迎来了自己的品牌元年,跨入发展快车道。在五年的成长岁月中,共计61所国内外院校在此举办了157场毕业生作品发布会,地域囊括19个省市自治区和5个海外国家,参与发布的应届毕业生约4699人,同期举办讲座论坛48场,专项展览达6场。铢累寸积,经过几年发展,大学生时装周已然成为推广国内外知名时装院校教学成果,展示优秀大学毕业生设计创意才华,促进大学生创业和就业的国际性专业服务平台。

本届大学生时装周继续聚焦新锐设计人才与市场的对接,举办作品发布,专项展览, 论坛讲堂,设计大赛,专业评选,DHUB设计汇等近80项专业活动。参与院校分别来自21个省市自治区和香港特别行政区,来自国内外的54所高等院校的1468名优秀毕业生参与动态发布和优秀作品展。有4个国外知名设计院校也参加了此次活动,其中英国南安普顿大学和NABA米兰新美术学院已连续参加4届。活动基本涵盖了纺织服装产业集群主要地域,今年从毕业生人数,发布作品数量,创作品类及创意水平等诸多方面都再创历史新高。大学生时装周毕业生作品发布为国内各大专业院校学子提供了展示大学生风采的平台,更重要的是,它同时也成为检验各大高校教育教学成果的新渠道。

创新 重塑战略发展拐点

然而,元年之际被视为一个新旧时代交接的微妙时间节点。今年,大学生时装周全面开启创新与孵化相结合的模式,已然步入发育的青春期。近年来,服装产业链上新的机会在酝酿,而新生代时尚消费环境也进入了成长期。抓创新就是抓发展,谋创新就是谋未来。模式创新是时装周转型升级重新定位和出发之必要手段。在延续一直以来的定位与宗旨的基础上,本届大学生时装周将站在新起点上破竹重生,围绕 造梦空间的主题思想,构建新维度下新态势。

今年大学生时装周亮眼的创新之处是打得一手 专项活动大融合的新牌。除司空见惯的毕业生设计作品发布之外,本届大学生时装周不断创新扩容专项活动,首次举办2018中国国际知名高校服装(服饰)优秀作品展。来自国内外的35所高校的428名优秀毕业生的978套优秀服装和70件服饰设计作品罗致于艺术气息颇浓的751 D•PARK七九罐内,将中国服装设计新生代的妙想与创思淋漓呈现。除国内院校,以艺术创意教学扬名立万的伦敦时装学院与中央圣马丁学院也携优秀毕业生作品共襄盛举,在大学生时装周的平台上切磋与交流,共同助力后千禧一代时尚崛起。

在与国际接轨的同时,本届大学生时装周深化升级北京时尚论坛。在北京时尚论坛—时尚产业可持续发展高峰论坛基础上,增加了北京时尚论坛-不拘讲坛,北京时尚论坛-751时尚公开课,共20余项讲座在此期间举行。 值得一提的是,知名时装院校优秀骨干中青年教师带着自己的国家级或省市级精品课程落地751 D•PARK不拘讲堂,中青年教师发声计划不仅丰富和立体了整个大学生时装周,更增添整体学术氛围,为初出茅庐即将单打独斗的大学毕业生指点迷津。

在本届大学生时装周期间,中国服装设计师协会携手751 D·PARK北京时尚设计广场,格林兄弟,广州汇美时尚集团,世家皮草等国内外知名时尚机构在每个发布日都策划举办一系列推介会,院校交流会,设计师对话,校企直通车,包·有趣等相关活动,以此聚焦产业发展与创新,加强专业院校,企业和时尚机构间的对接。其中,在751D•PARK时尚回廊艺文空间,中国独立设计师品牌包包Showroom和真人芭比体验区也对公众开放。

此外,设计大赛,专业评选以及DHUB设计汇也同期举行。众所瞩目的第23届中国时装设计新人奖评选活动进行盛大颁奖,向获奖院校,教师和学生颁发中国时装设计育人奖,优秀指导教师奖和新人奖等年度奖项。2018格林兄弟杯中国(大学生)橱窗设计大赛也落地大学生时装周,在七九罐内设立橱窗设计大赛专门区域进行展示陈列。在本届时装周的尾声, 2018年度男装设计奖,女装设计奖,风格及创新奖等奖项评选将逐一揭晓。通过评选,得以更好地嫁接起毕业生走向市场的桥梁,推动院校人才教育的不断完善与提升。

创意孵化 把世界都交给年轻人

除了稳中向好,好中拥抱新态势之外,大学生时装周已成为促进大学生创业,就业的孵化器和助推器。有别于经验老道的成熟设计师,初出茅庐的应届毕业生对产品计划,供应链,营销推广,数据分析等品牌整体经营并不熟悉,在初创期更难获得零售渠道订单,财团资金支持。大学生时装周旨在促进大学生群体向创客的转化,将逐步引领部分优秀应届时装设计毕业生从其舞台走向10+3 青年设计师基地计划,DHUB设计汇以及中国国际时装周的舞台,乃至国际时尚大舞台。

群策群力,尚坤塬,751 D·PARK北京时尚设计广场等业内优质资源助力本届大学生时装周,戮力同心推动中国时尚创意产业的发展。继2016,2017年度中国国际大学生时装周,尚坤塬连续三年作为独家冠名支持单位,坚持一贯对于中国新生代原创设计师的培养和扶持,体现了其推动中国时尚产业发展的企业责任感。随着大学生时装周活动品牌的不断成熟,751 D·PARK北京时尚设计广场也成为全国知名的文化创意时尚产业园区,依托自身软件及硬件的行业优势,积极促进时尚产业的良性发展,为新人设计师们提供了一个健康,可持续的成长空间。

过去的五年中,中国国际大学生时装周为北京乃至中国的服装创意设计行业贡献了数不胜数的新生代设计和商业人才,他们中的很多已经成为行业中的中坚力量和佼佼者。此番,品牌元年系列活动的举行,更深层次的进行产学研交流互动,促进设计类毕业生的职业起点与产业的联动,以及高校人才培育与市场需求的无缝对接,进而实现纺织强国梦,人才强国战略的现实意义和战略意义。我们明白,只有实现品牌化生存,时装周才能真正基业常青。大学生时装周正在融入全球时尚产业的大语境,正在为越来越多的年轻设计师们提供机遇。它不仅是时装设计高校之间的交流活动,为服装设计专业的学生走向社会提供一个全新的窗口,也为未来服装设计产业创造了人才挑选的机会,为企业更直接,更高效地引进设计人才创造了良机。在描绘未来蓝图的道路上,大学生时装周将以全新的面貌重获新生,也预示着将要开启更具规模也更长远的品牌旅程。

Restart for Further Advance from Here

SHOW TOWN · China Graduate Fashion Week 2018 was opened in Beijing.

Another graduation season comes unconsciously with blossoming gardenia and midsummer singing cicadas. As the narrator and bearer of the academic fashion creative design, SHOW TOWN · China Graduate Fashion Week 2018 was opened at 751 D•PARK in Beijing on May 13 and held until May 20, 2018. More than 1,000 post-millennial graduates took part in this show of youth and released the design strength of a new generation. With creativity as a medium to avoid the stereotyped homogenized design, they used their ingenious ideas to color the corner of the capital in the late spring and early summer.

Great achievements have been made for the brand.

Time flied, and five years passed by in a hurry. After five years of efforts, the China Graduate Fashion Week has completed its brand development course from scratch to existence and from zero to one, and has become another beautiful stage except the China International Fashion Week. In this mid-spring season, it officially ushered in its own brand year and stepped into the way to fast development. During the five years of growth, a total of 61 colleges and universities at home and abroad held 157 graduation works shows, covering 19 provinces, cities and autonomous regions and 5 foreign countries, and also 48 forums/lectures and 6 special exhibitions with about 4,699 new graduates involved in. After years of development, the China Graduate Fashion Week has become an international professional service platform to promote the teaching achievements of domestic and foreign well-known fashion design colleges and universities, show the creative talents of excellent college graduates, and promote the entrepreneurship and employment of college students.

The China Graduate Fashion Week of this year continues to focus on the docking of new design talents and the market, and will hold almost 80 professional activities including works release, special exhibition, forum and lecture, design competition, professional selection, DHUB. 1,468 outstanding graduates from 54 higher education institutions and universities, both at home and abroad, participated in the dynamic release and outstanding works exhibition, which cover 21 provinces, cities, autonomous regions and the Hong Kong Special Administrative Region. In addition, four prestigious foreign fashion schools also took part in the event, including the University of Southampton, the UK and Nuova Accademia di Belle Arti (NABA), Milan Italy which have joined in the four consecutive sessions. The activity basically covered the main areas of the textile and garment industry clusters and also reached a new record high in terms of quantity of graduates, quantity of works released, category of creation, and level of creativity this year. Such graduate fashion week provides a platform to present strength of college students from domestic professional colleges and universities, and more importantly, it also becomes a new channel to test the educational and teaching results of those schools.

Innovation: A turning point to reshape strategic development

This year, however, as a special time point for the transition from the old era to the new, the China Graduate Fashion Week started the new mode of combining innovation and incubation, and has entered the "developmental" stage like puberty. In recent years, new opportunities have been brewed in the fashion industry chain, and the new generation of fashionable consumption environment has entered into the growth period. Innovation makes development and shapes the future. Mode innovation is the necessary means of reorientation and re-departure of the fashion week for the purpose of "transformation and upgrading". On the basis of continuing the consistent positioning and aim, the China Graduate Fashion Week of this year realized rebirth standing at a new starting point and also built a new situation under a new dimension around the theme of "space of making dreams".

The innovation of this year‘s fashion week is combination of "special activities". Besides common graduation works show, the fashion week also innovated and extended special activities, by holding 2018 China International Exhibition of Excellent Works from Well-known Colleges and Universities for the first time. From 35 colleges and universities both at home and abroad, 978 sets of excellent clothing and 57 pieces of fashion accessories were presented at 79 Tank, 751 D•PARK which is full of artistic atmosphere, completely revealing the creative concept and ideas of the new generation of Chinese fashion designers. In addition to domestic colleges and universities, theLondon College of Fashion and Central Saint Martins College of Art and Design, the UK, which both are famous domestically and internationally, also participated with their outstanding graduation works so as to conduct discussion and exchange on the platform provided by the China Graduate Fashion Week and help a new millennial generation of fashion designers rise.

Following the international standards, the China Graduate Fashion Week of this year also deepened and upgraded the Beijing Fashion Forum. On the basis of the Beijing Fashion Forum— Summit Forum on Sustainable Development of Fashion Industry, Beijing Fashion Forum—People Talk Bema and Beijing Fashion Forum—751 Fashion Class were added, so that a total of more than 20 lectures will be given during this period. It is worth mentioning that excellent young and middle-aged backbone teachers from well-known fashion colleges settled down their own national or provincial/municipal high-quality programs at People Talk Bema at 751 D•PARK and the "Middle-aged & Young Teachers’ Voice Plan" not only enriched and colored the whole fashion week, but also added a whole academic atmosphere to it, so as to guide those graduate novices who will fight alone for their fashion career just after graduation.

During the fashion week this year, the China Fashion Association (CFA) cooperated with well-known fashion agencies at home and abroad such as 751 D·PARK, GRIMMBRO, Guangzhou HuiMei Fashion Group, and Saga Furs to plan and hold a series of promotion conferences, exchange meetings of colleges and universities, dialogues with designers, through-train between colleges and enterprise, Bag· Fun, and other related interesting activities, to focus on the industrial development and innovation and strengthen the contact among professional colleges and universities, enterprises, and fashion institutions. Among them, Bag· Fun Chinese Original Designers‘ Bags Showroom and "You are the Barbie!" Experience Area will be open to the public at 751 Fashion Echo First Floor, 751D•PARK.

In addition, the design competition, professional selection and DHUB will be also held concurrently. The selection event of high-profile 23rd China Fashion New Design Award will present a grand awarding ceremony, to grand the China Fashion Design Education Award, Excellent Teacher Award, New Design Award, and other annual awards to those winning schools, teachers and students. 2018 GRIMMBRO Cup China (Undergraduate) Shopping Window Display Design Contest was launched and set up special exhibition at the designated area at 79 Tank. At the end of this fashion week, such awards as Men‘s Fashion Design Award, Women‘s Fashion Design Award, and Style & Innovation Awards will be announced and granted at the grand award-giving ceremony. Through the selection and awards, a bridge will be built to allow graduates to enter the market successfully and promote the continuous improvement and perfection of talent education in the universities and colleges.

Creativity incubation: Handing over the world to young people

With tending to a good prospect in stability and embracing a new trend in prospect, the China Graduate Fashion Week has become an incubator and booster for college students to start their own businesses and obtain employment. Different from mature experienced designers, these new graduates are not familiar with overall brand operation covering product planning, supply chain, marketing, and data analysis, and thus more difficult to obtain orders on retail channels and consortium funding at the initial stage. Aiming to promote the transformation of college students to innovation makers, the China Graduate Fashion Week will gradually lead some outstanding graduates in fashion design to step on the stages provided by the 10+3 Young Designers Base Plan, DHUB, and China International Fashion Week, and even the international fashion stages from their own small stage.

With the help of SHOW TOWN, 751 D•PARK, and other high-quality resources in the industry, the China Graduate Fashion Week is working to promote the development of the Chinese fashion and creative industry. As the exclusive naming supporter for three consecutive years of 2016, 2017 and 2018, SHOW TOWN continued its consistent training and support for China‘s new generation of original fashion designers this year, embodying its corporate responsibility to promote the development of the Chinese fashion industry. With the activity brand of China Graduate Fashion Week getting mature increasingly, 751 D•PARK has also become a nationwide well-known cultural and creative fashion industry park by relying on its own industrial advantages in software and hardware and actively promoting the benign development of the fashion industry, so as to provide new designers with a healthy and sustainable growth space.

Over the past five years, the China Graduate Fashion Week has contributed countless new generation design and business talents to the creative fashion design industry in Beijing and even China, many of whom have become the leaders and backbone in the industry. A series of activities of this year, as exchange and interaction among production, teaching and research institutions at a deeper level, will promote the linkage between design graduates’ career starting point and industry as well as the seamless joint between talent cultivation in universities and colleges and market demand, thus realizing the dream of a textile power and also practical and strategic significance of the strategy of reinvigorating China through talents. We understand that the China Graduate Fashion Week may survive to last only when the branding is realized. The China Graduate Fashion Week is integrating into the big context of the global fashion industry and also providing opportunities for more and more young designers. As a fashion design exchange activity among colleges and universities, it not only provides a new window for students majoring in fashion design to move towards the society, but also creates good opportunities for the future talent selection in the fashion design industry and for fashion enterprises to introduce design talents in amore direct and more efficient way. On the road drawing the blueprint for the future, the China Graduate Fashion Week will be revitalized with a new look and this implies that a more ambitious and long-term brand journey will be started.

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